As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971. Since then, this brand has been seen on the podium ...
TAG Heuer’s history in Formula 1 is illustrious, dating back to 1969 when it became the first luxury brand to display its logo on an F1 car. The collaboration blossomed over the years ...
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