I’m a Gen X mom to a Gen Alpha daughter—and nothing divides us more than our style and fashion preferences. When I was growing up in the 90s, the trends were fairly easy to follow. If you were ...

With this amount of success, Gen X can’t help but wonder what went wrong, but the answer is pretty simple. As fashion trends inevitably evolved, the once-hot brand fell off the map, leading to ...

We can totally relate to this hilarious TikTok of a Gen X mom trying to keep ... more than our style and fashion preferences. When I was growing up in the 90s, the trends were fairly easy to ...

Alyce Collins is a Newsweek Life and Trends ... for fashion. Years ago, Katya, 28, received outfits from her mom, Oksana, 51, that the older woman no longer wore. Oksana, a Gen Xer—people ...

This shift in the dynamics of fashion marketing can be attributed to several factors that highlight Gen Z’s increasing influence in shaping industry trends and consumer preferences. First and ...