After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

For those looking to dip their toes into red light therapy, the Solawave 2-in-1 Skincare Mini ($89) is a great starter tool ...

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest ...

Allure set out to find out when and how tweens became beauty experts ... learn about products (she’s also the mother of an 11-year-old herself). “I talked to one little girl on FaceTime ...

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

Laura Geller knows that wearing a full face of makeup isn’t everyone’s vibe—and if it is, even those of us who love a full ...

Just in time for Valentine’s Day, everyone’s favorite French beauty brand Violette_Fr has launched a limited-edition set of its bestselling Bisou Jelly Sheer Lip Balms in three covetable shades ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...