Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...

Allure set out to find out when and how tweens became beauty experts ... learn about products (she’s also the mother of an 11-year-old herself). “I talked to one little girl on FaceTime ...

Mineral sunscreen is notoriously difficult to work for deep skin, due to the white cast zinc oxide leaves behind. In effort ...

Teenage girls are notoriously hard to shop for ... Below are some of the products I’ve unearthed during my interviews and research (hours scrolling on GRWM and shopping-haul TikToks), plus ...

Influencers and celebrities target beauty supplies to their young, impressionable audience of teenage girls, who will purchase and use these products to enhance their natural features. This has led to ...

We may earn commission from links on this page, but we only recommend products ... I gave Good Girl another chance and soon ...

The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...