Search Engine Land » PPC » Google Ads announces machine learning-based data-driven attribution ... requirements for campaigns so that you can use data-driven attribution for every conversion ...

We are thoughtfully applying it across all our products, be it search, ads ... was Google’s lifeblood. “My first two years at Google I was in search quality, trying to use machine learning ...

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work ... when talking about how to use the "Golden Triangle." ...