How AI Has Changed The World Of Analytics And Data Science
While traditional data science practices have paved the way for critical insights and informed decision-making, AI has ...
Search Engine Land1y
Google Analytics
The transition to Google Analytics 4 (GA4) marks a significant change in how businesses track, measure, and analyze their website and app data. Search Engine Land offers in-depth insights and ...
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...
MMM should never be Google Analytics 2.0 … and that’s a good thing
If the data feeding into MMM’s becomes too granular and the analyses of the data within them become too short-term in nature ...
Google introduces Meridian, an open-source marketing mix model
Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...