Danish brewing giant Carlsberg Group and UEFA have announced a new long-term partnership, making Carlsberg the Official Beer of UEFA National Team Competitions. The new partnership covers the major ...

Can you explain the history of the application and how you got to this point? Carlsberg Group is one the largest beer companies in the world, with a fantastic portfolio of brands. The Carlsberg brand ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

Carlsberg's acquisition of UK soft drinks major Britvic has now "become effective", according to a statement yesterday (16 January) from the Robinsons squash maker. Confirmation of the deal ...

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Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.

Carlsberg is the third-largest brewer globally, with strong positions in several markets including western China and Scandinavia. Through its strong market share, the firm has built up regional ...

Carlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team ...