Danish brewing giant Carlsberg Group and UEFA have announced a new long-term partnership, making Carlsberg the Official Beer of UEFA National Team Competitions. The new partnership covers the major ...

The hotel is within walking distance of the home of Carlsberg where I enjoyed an interactive tour of the brand’s history - complete with a couple of beers. If you love the Guinness experience in ...

Can you explain the history of the application and how you got to this point? Carlsberg Group is one the largest beer companies in the world, with a fantastic portfolio of brands. The Carlsberg brand ...

Carlsberg's acquisition of UK soft drinks major Britvic has now "become effective", according to a statement yesterday (16 January) from the Robinsons squash maker. Confirmation of the deal ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

Carlsberg has a reasonably strong namesake brand and a portfolio of superpremium brands that position it well for ongoing premiumization. It has strong positions in a cluster of generally small ...

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.