Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin ...

The company began testing the ability to buy physical merchandise within a few branded experiences in mid-2024. Last September, Roblox announced that creators would soon be able to sell physical ...

Walmart thinks it's a good idea to let kids buy IRL items inside Roblox. Teens age 13 and up can shop for goods inside virtual stores before getting products shipped to their house.