By analyzing demographic data, behavior patterns and preferences, you can create detailed customer personas. Tools like Google Analytics, social media insights and CRM systems provide valuable ...

Data analytics underpins many quality control systems in the financial world, including the ever-popular Six Sigma program. It's nearly impossible to optimize something if you aren’t properly ...

Starwood Hotels and Resorts, which owns 1,200 hotels around the world, is another large chain which as heavily invested in Big Data and analytics. Their system, too, is based around optimizing ...