Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to ...

Given the vast data volume, categorizing into internal data (sales, financial, employee, operational, CRM) and external data (market research, government reports, social media) is prudent.

How to create a social media strategy with big data. The most successful social media strategies match what your customers and the outside world are telling you. Here’s a step-by-step guide to ...

Brands facing calls for boycott on social media are under pressure to respond quickly. The playbook for handling social media backlash is changing, rooted in more complex data analysis. This ...

In a clairvoyant analysis of the human right to privacy from 1988, this body of experts concluded that the gathering and storage of digital personal data “must be regulated by law,” and that ...

Those metrics can vary enormously. That would be like comparing an apple to an avocado: Yes, both are fruits, both can be green, but they are otherwise very different. Base analytics on the product's ...

Use the tools and techniques of data analysis to make sense of mountains of information. Education. Colleges. ... surveys and information downloaded from social media platforms.