The vast majority of websites that use an analytics tool rely on Google Analytics, for a couple of reasons. First, it’s easy to use and understand. Second, it’s free if your website has 10 ...

Google Analytics is divided in five main categories: Visitors Advertising Traffic Sources Content Conversions In this post, I want to talk about the ...

Key Takeaways Use UTM tags to track AI chatbot-driven visits in GA4.Segment AI traffic for deeper insights into user behavior ...

Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

Google Analytics 4 is Google’s most modern website and app analytics offering; it replaced Universal Analytics on July 1, 2023. The tool allows an administrator to analyze how people interact ...

Google Analytics is a web analytics product from Google that has helped a lot of digital marketers and website owners ascertain the performance of their website. Approximately 29 million websites use ...

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...

If the idea of cohorts in marketing feels familiar, it is. It's been around for a long time — I even explained cohort analysis in Google Analytics back in 2015.The application for cohort ...

Common platforms such as Google Analytics, Adobe Analytics, and Heap come with built-in analytics, reporting capabilities, and integration methods. Technologists can certainly use these tools to ...

Note, you can use this technique to analyze standard broad match keywords as well, although I won’t be covering that below. 1. Access An Ad Group in Google Analytics ...