Google Analytics is divided in five main categories: Visitors Advertising Traffic Sources Content Conversions In this post, I want to talk about the ...

The vast majority of websites that use an analytics tool rely on Google Analytics, for a couple of reasons. First, it’s easy to use and understand. Second, it’s free if your website has 10 ...

Key Takeaways Use UTM tags to track AI chatbot-driven visits in GA4.Segment AI traffic for deeper insights into user behavior ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...

Google Analytics 4 is Google’s most modern website and app analytics offering; it replaced Universal Analytics on July 1, 2023. The tool allows an administrator to analyze how people interact ...

Google Analytics offers an easy and free way to track and analyze visitors on your website. You could have thousands of visitors every month, but those visitors are practically meaningless if you ...

Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

If the idea of cohorts in marketing feels familiar, it is. It's been around for a long time — I even explained cohort analysis in Google Analytics back in 2015.The application for cohort ...

In 2020, the Google Analytics services were made even more efficient thanks to the ushering-in of Google Analytics 4, which opened the doors to cross-platform analysis and unified app and web ...

Common platforms such as Google Analytics, Adobe Analytics, and Heap come with built-in analytics, reporting capabilities, and integration methods. Technologists can certainly use these tools to ...