Writing a Compelling Subject Line: Will Your Reader Open the E-mail Many marketers choose to measure the success of an e-mail marketing campaign by the open rate—or the percentage of people who ...

Ideally, a subject line should accomplish two important tasks: 1) interest the recipient enough so that the e-mail gets opened and read, and 2) imply the conclusion that you want to the recipient ...

Write the subject line first. It distills the essence of the e-mail itself, and will keep you from straying off point. Customize. If you're blasting the same letter to multiple lists of people or ...