In 2006, Baszucki and Cassel launched Roblox Studio. It was, in Bronstein’s own phrasing, an “immersive creation engine”, blending gaming, creation, and social networking.

Using Roblox Studio, the game’s creation suite, ... The idea excited Field-Draper. His parents, ... I’d stay up at night building on Roblox,” he said. Article content.