Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Whether they are grazing the grass verges at Goodwood or leaving tyre tracks at Le Mans, the Jaguar E-Type is one of the most ...

Jaguar's designers raised concerns about the company's rebrand more than two years ahead of time, and now the team's ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The Jaguar I-Pace has already beaten Audi, BMW and Mercedes-Benz. It’s a Tesla-fighter, a fully electric premium-brand car to ...

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's lifecycle.

Jaguar has rejected a coroner’s request to reconsider the design of its electric car after the death of a seven-year-old boy.

"They don't build them like they used to." This is a phrase commonly heard when old people reminisce about old cars. On the ...

Found beneath the Jaguar’s iconic clamshell hood is a 4.2-liter inline-six with triple SU carburetors that delivered 265 hp ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.