Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

While we are not the first researchers to say these David micro influencers may be more powerful than the Goliath macro influencers, we are the first to back the assertion with relevant evidence ...

Although similar, macro- and micro-blogging differ from one another in important ways. Recognizing those distinctions can help instructors find new ways to engage learners and improve outcomes.