Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

But the initial data is just an appetizer — a sampling of the kinds of insights a company can gather from a strategic commitment to advanced digital analytics. While initial data may be ...

Jaspersoft says the latest version of its analytic software comes with a JavaScript framework that lets developers embed intelligent visualisations in web-based apps more quickly and with more ...

To achieve its ultimate marketing goals, I believe a digital marketing campaign must be based on properly sourced, holistic and sound data analytics. Analytics aren’t just numbers—they’re a ...

Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. The platform uses algorithms to analyze digital interactions and generate insights that ...

They will also drive a potential shift in analytics strategy. Here are a few of my own thoughts on where that influence could lead marketers. Delays in establishing a solid digital foundation can ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their new digital analytics study on the food and beverage industry. The food and beverage ...

Enterprises that will survive and thrive in this digital economy are those that have a pervasive strategy in place across data, analytics, and AI—the three interconnected categories of ...

No company can boil the ocean. Therefore, to be successful, it will be critical that you look at your digital marketing data and performance analytics through the lens of how to serve a business ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen ...