Revenue drivers are the factors that determine how much money your business earns from its products or services. They can include things like sales volume, pricing, customer retention, market ...

The quantification of the drivers will determine the inputs and assumptions for your financial projections and valuation model. Add your perspective Help others by sharing more (125 characters min ...

Only when you understand both drivers of your business can you being the financial forecasting process. Using the example from above, the game developer could look at other public companies ...