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Andie MacDowell admits she struggled to say L'Oreal's iconic slogan 'because I'm worth it' during her nearly 40-year partnership with the brand over fears it made her seem vain
Andie MacDowell has admitted she struggled to say L'Oreal's iconic catchphrase 'because I'm worth it' - despite working with the beauty brand for nearly 40 years. The actress, 66, has appeared in ...
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New documentary looks at advertising pioneer who created iconic slogan 'Because I'm worth it'
HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...
L'Oreal Paris Hyaluron Pure sets Guinness World Record with 'Free Your Hair' Campaign
By attempting this Guinness World Record, L'Oreal Paris strengthens its legacy of innovation and empowerment. More than just a record-breaking moment, the "Free Your Hair" movement is a bold ...