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Andie MacDowell admits she struggled to say L'Oreal's iconic slogan 'because I'm worth it' during her nearly 40-year partnership with the brand over fears it made her seem vain
Andie MacDowell has admitted she struggled to say L'Oreal's iconic catchphrase 'because I'm worth it' - despite working with the beauty brand for nearly 40 years. The actress, 66, has appeared in ...
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New documentary looks at advertising pioneer who created iconic slogan 'Because I'm worth it'
HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...