Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Ideo originally branded the consumer watchdog to communicate its vigilance and transparency. Now it’s facing an attempted takedown. People are just noticing this weird detail in Ford’s century ...

In the Fall 2022 semester, Fordham undergraduates in the Logos Branding Art course taught by Professor Abby Goldstein, engaged in research and development of a logo that would be used on materials for ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...