So it’s as much of a surprise to me as it is to anyone that I’ve been totally taken by one make-up trend that’s been dominating my social feeds over the last few weeks—lip contouring.

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

It comes as little surprise then that reimagining the lip liner is Merit’s next move–a brand whose goal has always been to create impossible-to-mess-up makeup solutions. “Lip liner felt like ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...