In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.
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Carlsberg returns as UEFA national team events’ official beerDanish brewing giant Carlsberg Group and UEFA have announced a new long-term partnership, making Carlsberg the Official Beer of UEFA National Team Competitions. The new partnership covers the major ...
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Liverpool posts financial results with huge revenue increase thanks to FSG agreement"Four new global partners were signed during this period – UPS, Google Pixel, Peloton and Orion Innovation – with Kodansha and Carlsberg extending their existing partnerships," Liverpool said ...
Sports Business - Carlsberg Group and UEFA have announced a long-term partnership deal making Carlsberg the Official Beer of ...
Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...
Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.
This growth was driven by several high-profile partnerships, including UPS, Google Pixel, Peloton, and Orion Innovation, alongside extended deals with Kodansha and Carlsberg. Ben Latty, Liverpool’s ...
They agreed partnerships with UPS, Google Pixel, Peloton and Orion Innovation during the 2023-24 season while existing partners Kodansha and Carlsberg extended their deals. Liverpool's previous ...
Liverpool has released its financial report ... as well as contract renewals with Kodansha and Carlsberg. However, the rise in operating costs caused the club's deficit to jump from €10.9 ...
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