Earlier accolades include the Comcast Thumbs Up Award 2018 for outstanding contributions to Market Segmentation and the Q1 ...

The fastest-growing, most innovative restaurants in today’s competitive market look to Bikky for insight into how their decisions impact key metrics like frequency and traffic. City BBQ joins a ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

From dishwashing soap, through diapers, fast food, and tires the marketing strategy of almost every consumer item in the Western world today relies on segmentation. Its Called Long Tail Marketing. In ...