From dishwashing soap, through diapers, fast food, and tires the marketing strategy of almost every consumer item in the Western world today relies on segmentation. Its Called Long Tail Marketing. In ...
Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
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