The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

An undetected error on packaging for toys inspired by the movie version of the “Wicked” musical sparked outrage when it directed young buyers to a porn site instead of the film’s landing page.

As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

The toy company Mattel is apologizing for a misprint on its doll packaging that sent unsuspecting Wicked fans to a ...

Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Toy maker Mattel has apologised for printing the address to a pornographic website on the packaging for dolls released to ...

Sources say Mattel is responsible for the mistake. By Sunday afternoon, the dolls were no longer available for sale at Target ...

EL SEGUNDO, Calif., November 16, 2024--Mattel, Inc (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world ...

Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids’ Anna Carugati at MIPJunior, discussing the toy giant’s evolution into an IP-driven ...

Mattel has apologised after accidentally directing consumers to a porn website in the packaging for its range of Wicked ...