Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel Inc.; Chesnot/Getty Happy birthday, Barbie! Barbara Millicent Roberts — who we all know as Barbie — turns 65 on March 9, and in honor of her big birthday, Mattel has released a new doll ...

Courtesy of Netflix When the very first Black Barbie landed on store shelves in 1980, she was revolutionary. Up until this point, very few Black dolls were available for children, and at Mattel ...

You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...