Are you very demure? Very mindful? Very cutesy? How can you know? Turns out, demure comes from within. Demure is the internet's newest buzzword made popular by TikTok creator Jools Lebron.

“You see how I do my makeup for work? Very demure. Very mindful,” Lebron said in the video. “I don’t come to work with a green-cut crease. I don’t look like a clown when I go to wor ...

Brat winte r is out because we are about to have a “very mindful, very demure spring”. TikTok is buzzing with this latest trend, and it seems like everyone is suddenly an expert on modesty and ...