The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
Television host and model Marc Nelson addressed speculation surrounding his involvement in the ongoing legal battle between ...
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...
The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...