Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!’ - as part of a new £227,000 campaign. But Kiwis have called it tone-deaf ...

Aotearoa is the Māori name for New Zealand. Green Party tourism spokesperson Celia Wade-Brown saw other connotations in the slogan. “I think ‘Everyone Must Go’ might refer to the need for ...

New Zealand’s tourism sector needs a boost ... New Zealanders moving out of the country has many complaining that the slogan is tone deaf – and referential to bathroom activities.

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting ...

"Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,000 ($285,000; £227,000) campaign unveiled on Sunday. But what was ...