Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

New Zealand’s tourism sector needs a boost ... New Zealanders moving out of the country has many complaining that the slogan is tone deaf – and referential to bathroom activities.

A new campaign encouraging Australians to pick New Zealand for their next holiday has drawn ire for its campaign slogan "Everyone must go" amidst record-high emigration in the country. According ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!’ - as part of a new £227,000 campaign. But Kiwis have called it tone-deaf ...

The High Commissioner’s sacking sends a clear message that the New Zealand government will not tolerate open criticism of ...

Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting ...

"Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,000 ($285,000; £227,000) campaign unveiled on Sunday. But what was ...