Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.Nikeland is ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

Roblox, which depends on in ... Roblox taps ad-tech firm PubMatic to boost sales of video ads. April 10, 2024 at 11:25 AM. ... Nike and sports car maker Lamborghini to engage its fans in the ...

Roblox is developing a new open-source generative AI tool, dubbed the 3D Foundational Model, the game platform announced at the Roblox Developer Conference on Friday. The model will understand ...

Roblox will make its upcoming 3D Foundational Model open source—and wants it to see wider adoption across the gaming industry. This means third-party game developers could change the model as ...