And, beyond the “big 3” of OTT, there are hundreds of OTT providers, catering to various niches. Whether building a base of OTT subscribers around user-generated content (UGC), linear channel OTT as ...

When it comes to over-the-top (OTT) viewership, the streaming media industry as a whole has a surprising prediction for the traditional broadcast and cable industries: OTT viewership will exceed ...

OUR EXPANSIVE PRESENCE - No need to work with multiple providers. We maximize your reach across an exciting mix of top-tier CTV/OTT providers including premium branded networks, vMVPDs and pure ...

Indian private telecom operators have countered OTT communication providers on the licensing regime, asserting that streaming ...

For too long, service providers have ceded control of product innovation to over-the-top (OTT) providers and external vendors, allowing them to extract immense value from the industry. Now ...

New Delhi: Amid a push by Indian telecom operators to get a fair share in revenues from over-the-top (OTT) platforms, a ...

Among other notable findings: Majority of advertisers (97%) work with more than one CTV/OTT provider, with 40% using an average of more than five providers on a typical campaign — reflecting the ...

The COAI reiterated its position that the demand of telecom operators for a reasonable 'usage fee' from OTT communication service providers for leveraging their networks to provide profitable ...

Regulation of OTT platforms and digital news providers will now fall under the gambit of the Information and Broadcasting (I&B) Ministry instead of the Ministry of Electronics and Information ...