Onitsuka Tiger launched its Spring/Summer 2025 (SS25) collection with Wi Ha-jun popular for Squid Games, honoring the brand's 75th anniversary.

Onitsuka Tiger has opened the doors of its first flagship store in Spain, continuing the European expansion of the Asics-owned Japanese brand. The milestone is being celebrated with the release of an ...

Few do this particular genre of fashion better than Hailey Bieber who debuted her latest Disney outfit just this week. On March 16, the model took a cute little day trip with her ...

Ryoji Shoda, Vice President of Onitsuka Tiger, talks about strategic moves and how the brand combines heritage with modernity ...

Onitsuka Tiger’s multitasking London flagship opened in August 2022, hosting not only the Japanese brand’s collections and footwear – it is probably best known for its iconic ‘Mexico 66’ sneaker – but ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Onitsuka Tiger, a trendy Japanese brand, has been a favorite for decades, with their Mexico range becoming an instant classic since the '90s. Famous for its appearance in the iconic *Kill Bill ...