Actualités

adexchanger9 a
Behind The Data Cloud, The Basis Of Oracle’s ID Graph
Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...
Yahoo Finance10 a
ID Graph Is a New Feature for Oracle’s Marketing Cloud This Spring
added to its Marketing Cloud, one was Oracle ID Graph. Oracle developed Oracle ID Graph (or ODIG) from the technology it acquired from the BlueKai acquisition. ODIG helps brand owners to bring ...