The Swanson company then seized this opportunity to launch the TV dinner. Swanson's original frozen TV dinner consisted of a ...

Whereas Maxson had called its frozen airline meals “Strato-Plates,” Swanson introduced America to its “TV dinner” (Thomas claims to have invented the name) at a time when the concept was ...

though a much happier one for Swanson; in the first full year of production, 1954, ten million turkey dinners were sold. The original marketing campaign for TV dinners was, if you will allow me ...