OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Kalki 2898 AD OTT Release: After a grossing a staggering Rs 1100 crore worldwide theatrically, the release date of Prabhas’s Kalki 2898 AD on OTT was very much in demand. And yes, the OTT debut ...

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT ...

Amazon Prime Video has bagged the streaming rights to the latest Telugu mythological epic, Kalki 2898 AD. The film, starring Prabhas and Kamal Haasan in the lead roles, opened to an earth ...

Now, things have been significantly streamlined. Nearly all of Inspire’s OTT ad spend is put into private marketplace deals using audience data from Epsilon, Yahoo DSP and broadcaster partners like ...

Now, after enjoying significant box office success, the film is now dominating the OTT space, as well! Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.