When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT ...

Kalki 2898 AD OTT Release: After a grossing a staggering Rs 1100 crore worldwide theatrically, the release date of Prabhas’s Kalki 2898 AD on OTT was very much in demand. And yes, the OTT debut ...

Now, after enjoying significant box office success, the film is now dominating the OTT space, as well! Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.

Although the propensity for paying has grown significantly among the Indian OTT audience, the advertising-based freemium model still leads the OTT market in India. While India currently has about ...