When it comes to over-the-top (OTT) viewership, the streaming media industry as a whole has a surprising ... This is just one of the findings reported in a new report, titled OTT VIDEO ...

The OTT Video Services is hot. Right now, Hulu is nearing 12 million paid subscribers; Netflix has in excess of 75 million subscribers, and is available in almost 200 countries worldwide; and Amazon ...

Among the manifold innovations, over-the-top media services have arisen as a transformative technology in this sphere. But precisely what does the acronym OTT denote, and how has it gained such ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

For streaming services, box-office performance is a key benchmark for acquiring movie rights. Still, over-the-top (OTT) media firms look for films that may tour the festival circuit without ...

Already reeling under the pressure of dwindling subscribers and loss of IPL media rights, Disney+ Hotstar lost yet another prized possession to the Reliance-backed OTT platform with the BCCI’s ...