"It didn't really blow over as quickly as I thought it would," actress Monica Ruiz told Hoda Kotb of the Peloton commercial backlash Monica Ruiz — a.k.a. the “Peloton wife” — is speaking ...

The commercial — which was produced by Ryan Reynolds' Maximum Effort production company —then ends with a Law & Order-esque voice-over. "In the Peloton community, users are represented by two ...

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The new venture will be formally announced out of TwitchCon San Diego on Friday, where collaborations with inaugural brand partners Domino's and Peloton will be revealed. Per Amazon Ads ...