That’s where the concept of an ‘emotion wheel’ comes in. The visual prompt – first created by psychologist Robert Plutchik – may look confusing, but it’s relatively simple to use.

Results showed that all digital nudges significantly decreased the intent to share disinformation, with distraction nudges ...

Then, respondents used Robert Plutchik’s “Wheel of Emotion” to label the emotions evoked by each image – helping us code the specific emotional interplay that drives viral content engagement.