Where others see a simple text, you see layers of meaning. A slight change in punctuation, an emoji that’s missing, or a ...

During our conversation, she shared about the research she has been doing on emotions. I was intrigued. Several years ago my church did a study on emotions and reviewed the feeling wheel ...

Interpersonal touch can be used to convey emotion and encourage compliance, as can be observed in many recent political ...

Fully proving one theory over another is complex because the experience of emotions is so subjective to the individual. But understanding mixed emotions is important because some evidence suggests we ...

Some new disruptive thinking on brand value deserves consideration — the power of emotion. While we all know a lot about how customers behave or act, we know little about how they feel.

With marketers spending big on digital channels, a Kantar webinar examines the role that emotion plays in digital advertising and what brands can do to harness it to power digital messaging. As the ...