Where others see a simple text, you see layers of meaning. A slight change in punctuation, an emoji that’s missing, or a ...

Fully proving one theory over another is complex because the experience of emotions is so subjective to the individual. But ...

Interpersonal touch can be used to convey emotion and encourage compliance, as can be observed in many recent political ...

Some new disruptive thinking on brand value deserves consideration — the power of emotion. While we all know a lot about how customers behave or act, we know little about how they feel.

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the attention and emotions evoked by campaigns that drove the highest commercial ...

With marketers spending big on digital channels, a Kantar webinar examines the role that emotion plays in digital advertising and what brands can do to harness it to power digital messaging. As the ...