and introduces its new Tracking Transparency tool which allows users to opt out of data tracking Apple is reemphasising its commitment to privacy for the users of its iPhones with a new ad which ...

From tech platforms, to advertisers, and measurement firms, the entire mobile ad industry has spent the last year reeling from Apple's major privacy update. Known as App Tracking Transparency ...

Apple says privacy is a fundamental human right and one of its core values. Each update to hardware or software takes improving user privacy into consideration, usually at the consternation of ...

As noted, the release of this ad comes a day before Cook ... the message that Apple is a company you can trust on the privacy front is certainly resonating with consumers. If it wasn’t, then ...

Yet, amidst this flurry of advancements, Apple has quietly charted its own path—one rooted in privacy, security, and incremental progress. While some critics perceive Apple as lagging behind in ...

Apple is working on a key iPhone update that will enable an important Apple Intelligence feature on supported devices. iOS 18.4 will bring the more advanced Siri assistant to the iPhone 15 Pros ...