This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Where do I start for a career pathway in advertising and promotion? Start by making an appointment with the Zhang Career Center, which can assist you in discovering your career interests and values.

Are you a creative, strategic thinker? Do you have a passion for communicating? If so, the advertising and promotion major at the Haworth College of Business may be a perfect fit for you! You will ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...