Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.