The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s ...