The how-to's of purple shampoo As dark hair gets lighter, it has to go through several warmer layers before it "lifts" to a light blonde during the chemical process. Often, this process leaves a ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

When I found out that Function of Beauty's purple shampoo and conditioner both tone and hydrate hair, it felt like a win all around. Although the shampoo and conditioner reduced brassiness to an ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones Benefits ...

Its dark violet pigment was developed specifically for white, gray, and silver hair colors to counteract brassiness for an icy-cool, vibrant finish. This deep purple shampoo is formulated with ...

But, no more worries. The ultimate solution for your healthy blonde hair is here — Purple Shampoo. Brassiness refers to the yellow tones that can develop in blonde hair due to daily activities ...

Added black oat extract ... A clarifying and toning shampoo, this deep purple formula is designed to be applied to towel-dried hair and lathered up, then left on for up to five minutes.