While preppy styling never really goes out of fashion, the aesthetic is staging a takeover as one of spring’s most prominent trends, thanks largely to Ralph Lauren’s now-viral SS25 show.

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Mirroring in real life the aspirational image his brand so vividly promotes, Ralph Lauren’s story is ... Influenced by the style Lauren himself aspired to, his motifs are one part Western ...

Polo Ralph Lauren is usually presented in the showroom during Paris Fashion Week, but the contemporary-priced brand has had so much momentum (see the viral success of the flag sweater with Gen Z ...