Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

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Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin ...

Users who successfully complete the presented challenges will earn some movie-themed rewards for their Roblox avatar, like a bonsai tree head and bandana, Victory Pizza Box Backpack and a Karate ...